Package Your Genius Personal Branding Podcast

[Ep. 13] How to rewrite the internal narrative that is holding you back

http://www.amandamillerlittlejohn.com We talk a lot about external work - what we can do to build our brands and grow our reach and awareness in the world.
But what if your hurdles to getting to the next level have nothing to do with the world, but everything to do with what's going on inside? What happens when how you perceive yourself doesn't measure up to how the world sees you? How do you make sure that your own view of yourself is accurate, particularly if you're someone who's successfully built your brand, garnered media attention, won awards and the like?
We switched up the pace today and in this interview with digital influencer Andre Blackman, we talked about success addiction, learning to take a pause, and the mindset work that is necessary for entrepreneurs. During this thought provoking conversation, we try to uncover how to rewrite the internal narrative that may be holding you back.
Learn more about Andre:
On Twitter
http://twitter.com/mindofandre
His consulting firm Pulse and Signal
http://www.pulseandsignal.com

[Ep. 12] What 2015 Made Me Realize

http://www.amandamillerlittlejohn.com
Year end thoughts - thank you for listening to Package Your Genius, can't wait to see what you do with the brand new year that's upon us. Talk to me at http://www.facebook.com/AmandaMillerLittlejohn

[Ep. 11] How to Recognize Your Calling

http://www.amandamillerlittlejohn.com/podcast
You have a calling, but how exactly do you identify it? Chances are, your calling is so natural to you, so CLOSE to you that you can't even see it.
If you're like most people I know, you find it easy to see other people's calling, gifts, talents and strengths but much harder to see your own. You have a knack for spotting someone else's genius, but you can't seem to conjure up those same insights for yourself.
Why? Because it's hard, I'd dare say IMPOSSIBLE, to see oneself clearly without someone else serving as a mirror.
In this week's episode, I share how I got closer to my own calling, finally began to recognize my genius for what it was, and how you can do the same.
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UPCOMING EVENT: Join me for the ACCELERATE Year End Brand Planning Retreat on 12/12/15!
You may have million ideas about how to grow, but you aren’t sure which one to lead with. You may be ready to brand out into public speaking, online training or group coaching, but have yet to pinpoint your exact expertise. You may want to start doing trainings and webinars but you’re not sure of your topics.
You may have an idea for a conference, but aren’t sure who to invite or how to put it all together.
These are the kinds of brand conundrums I’ve helped dozens of business owners think through over the past 4 years. If you’ve struggled to find your niche and market yourself and are looking for intimate opportunity to get grounded, clear and confident on your next steps, I invite you to join me for ACCELERATE.
It’s time to get OUT OF YOUR HEAD and into ACTION.
Reserve your seat: http://www.amandamillerlittlejohn.com/accelerate

[Ep. 10] Four Surefire Ways to Become IRRESISTIBLE in Your Industry

Join me in Washington, DC on December 12 to learn how you can ACCELERATE YOUR BRAND in 2016 and become irresistible in your industry. http://www.amandamillerlittlejohn.com/accelerate
In Episode 10 of Package Your Genius, I share what I've observed to be the four surefire ways that you can stand out and become irresistible in your industry.
After a decade in PR, I've studied what makes some people's ideas and brands POP while others struggle to gain attention and and grow their market share.
If you want to become irresitible, I've taken the guesswork out of building your brand. The four SUREFIRE ways to stand out are:
1. Create Something New
2. Inform Others
3. Inspire Others
4. Connect Others
Which ways have you found to be successful in building your brand? I would love to hear in the comments on the site! http://www.amandamillerlittlejohn.com/podcast
Have a great week!

[Ep. 9] How to get AMAZING client testimonials

http://www.amandamillerlittlejohn.com/episode9
Social proof is one of the best ways to communicate your value to your clients.
But most people don't even bother to get testimonials from their clients and when they do, those testimonials are lackluster at best.
What gives? How can you ensure that the testimonial your client writes is an accurate reflection of you and your work?
Here are a 5 tips for getting the types of client testimonials and recommendations that will not only make you SHINE, but will also SELL your services.

[Ep. 8] 10 Online Tools You Need to Grow and Monetize Your Personal Brand Platform

www.amandamillerlittlejohn.com/episode8
I got tremendous response from episode 7 from those of you when are looking for was to grow and get more done in less time. But was I work with clients who are building their personal brands and transitioning from a very limited online presence to making the internet one of their primary vehicles for marketing, I realized that I needed to cover the basics.
Once you decide to market yourself, build a customer base and sell online you're going to need a number of tools to deliver content and collect money. Building your brand is great and all, but if you want to grow your platform and be able to actually monetize your expertise, you need a few of these tools preferably from the start.
Here are 10 Types of Tools You need to Grow and Monetize Your Personal Brand as a Platform.
1. Calendar Scheduling Tool
2. Social Media Scheduling Tool
3. Online Collaborating Tool
4. Conference Call + Call Recording Tool
5. Webinar/Online Teaching Tool
6. Mailing List Management and Distribution Tool
7. Invoicing and Accounting Tool
8. Online Payment Gateway
9. Form Builder
10. Digital Product Delivery
Bonuses - Hosting Service - home base for your website
This episode was brought to you by The Branding Box - the home study system designed to help you define your purpose, clarify your marketable message and promote your expertise. Learn more at www.amandamillerlittlejohn.com/box
Podcast production courtesy of www.theadamsreport.com

[Ep. 7] How to hack your schedule and accomplish 10x more with "task batching" and "theming"

http://www.amandamillerlittlejohn.com/podcast
Who doesn't want to get more hours back in their day? In today's episode I discuss how you can get more done in the time you already have.
People always ask me how I get so much done. Well I'm only productive because I compartmentalize my time, a habit I picked up when my children were very young and I was growing my business while working from home.
I have used batching and theming to hack my schedule and grow my business even when I had very limited time. Batching and theming are perfect for those of you who are still working 9-5 and need to figure out how to build your brand on the side. Batching and theming are also great for newbie entrepreneurs who struggle to effectively organize their time now that they have it all to themselves.
In today's episode I share what batching and theming are as well as the 4 ways you can use them to get a handle on your schedule:
1. Identify what tasks you're always doing and try to isolate those tasks into themes
2. Assign your themes/categories to a day - it's fine to double up on a day. For example it's totally fine to focus on business development on Monday Mornings, and networking on Monday afternoons.
3. Put your task categories on your calendar - make an appointment with yourself and block off your time!
4. Keep your appointments with yourself. Be disciplined and find your rhythm which will take a few weeks to get it right but once you find the rhythm that works, you'll thank me!
Get accountability if you need it - do you have a friend who is building his/her business while working full-time? Do you know another small business owner who just started out? Why not sync your calendars 1-2x each week so you can get more done together? You could meet at a coffee shop or one of your office spaces with the singular goal of getting things done in one category.
This episode was brought to you by The Branding Box - the home study system designed to help you define your purpose, clarify your marketable message and promote your expertise. Learn more at http://www.amandamillerlittlejohn.com/box
Podcast production courtesy of the ever talented Audrey Adams - http://www.theadamsreport.com

[Ep. 6] Is modesty hurting my brand?

http://www.amandamillerlittlejohn.com
Recently, my friend, photographer and Branding Box client Natarsha Wright shared an interview on a local women's site about me. I thought the interview turned out pretty well, particularly one of the sections.
In it, I shared my thoughts on modesty - and how the misguided idea that self-promotion is shameful and (false) modesty is virtuous has reached epidemic proportions. This is a concept that I've been pondering for several months now, as I'm in personal branding it's my job to help my clients see themselves clearly, step out of the shadows and boldly proclaim their gifts.
From the interview:
"What good is clarity if you’re not willing to put yourself out there? I like to tell people that there is no shame in self-promotion – because if you don’t tell the world what you’re about, how will they know? I’ve noticed that especially among women, there is a growing epidemic of modesty [that is hindering career growth] – the world is infected with it.
It pains me when I meet an amazing, accomplished, inspiring woman who is hiding behind her boss or hiding behind modesty – not sharing her brand of amazing with the world. At the end of the day it’s a net loss for women because if we don’t step up to talk about what we are doing and how we’re making it all happen, the women leaders of tomorrow are missing out on an entire generation of role models. Just think if every unnecessarily modest woman that you know was intentional about building her personal branding platform by speaking, writing articles and getting the word out there – just imagine how much more inspired and empowered we as women would be?
By having other women who aren’t afraid to own their brilliance, package their genius and share their unique contribution with the world, collectively we’d be infinitely more powerful."
What about you? Do you suffer from modesty? If so, what do you think it has it cost you in your career or business?
*editing by Audrey Adams, The Adams Report

[Ep. 5] How comparing yourself to others is killing your momentum

http://www.amandamillerlittlejohn.com/podcast
Comparison will kill you.
It's so tempting to look someone else's success and beat yourself up for not reaching the same milestones they did on the same exact timeline. But if you took a moment to peel back the layers of their situation, you'd likely see that they had a much different path, access to different resources, the sheer luck of good timing, or a myriad of other advantages along the way.
And if you took a second moment to examine the layers of your OWN story, you'd be able to see the unique set of advantages, challenges and experiences that all conspired to create the perfect storm that is YOU.
The creativity born from limited resources. The hopefulness of youth, not yet jaded by experience. The strength, grit and determination that can only come from coming through a series of tough situations.
But when you compare, you miss the moments of your journey and deny yourself the full rewards of your story.
THERE IS NO TEMPLATE TO THIS. Let others do them as you continue to do YOU - with your own unique set of tools, on your own timeline, in your own way.

[Ep. 4] How to Be a More Productive Creative

http://www.amandamillerlittlejohn.com
In this episode of the Package Your Genius podcast, I examine the subtle ways we procrastinate our way out of creative productivity. I share how you can produce more as a creative person, by changing your daily habits.
I personally NEVER feel like I am creating enough. While I produce a fair amount, I've always thought there were volumes of books and other creative works in me. I marvel at prolific published writers like personal development expert Brian Tracy and leadership guru John Maxwell who write several books each year.
My greatest fear is to die before I get everything I was sent here to say - out. Can you relate?
I don't know what those authors use to keep themselves so productive, but I definitely think that we could take a page from my six-year-old's book: if you're a creator, stop consuming and start creating.
What do you consume in lieu of creating? What are some of your top distractions?
I'm excited to share this week's podcast* where I discuss how sneaky and distracting consuming can be, why it's sometimes hard to tell whether you're creating or just consuming, and I offer some practical guidance on how to get more of your creative work out into the world.
http://www.amandamillerlittlejohn.com/get-more-done-be-more-creative/