Package Your Genius Personal Branding Podcast
PYG 162 - How to overcome the Imposter Syndrome that’s holding your brand back

PYG 162 - How to overcome the Imposter Syndrome that’s holding your brand back

December 8, 2020

Imposter syndrome is real, but there’s a fix: radical self-discovery.

Radical self-discovery isn’t just a nice to do, it’s a must-do. And it’s a must-do on a REGULAR basis if you want to step into the highest level of your purpose and live the most empowered version of your personal brand.

 

 

PYG 161 - Prayer and meditation as a personal brand strategy

PYG 161 - Prayer and meditation as a personal brand strategy

December 2, 2020

On today's episode, I take you behind the scenes of the morning routine that changed everything and helped me OUTGROW my goals.

This new morning routine changed EVERYTHING - the consistency mixed with  intention helped me outgrow my prayers in 30 days.

Many thanks 🙏🏾 to Kailei Carr @kaileicarr Ash Johns @ashinspires Monique Ruffin @moniqueruffin and Jereshia Hawk @jereshiahawk

***

Welcome to December!

How are you feeling about 2020?

If you're like most of my clients, you may be thinking about what you set out to do this year, how the pandemic threw a wrench in your plans, what you managed to get done, and what you didn't accomplish.

But as I've said before - 2020 ain't over.

There's still time to squeeze some juice out of this year, and I for one have big plans to do just that.

High achievers like us don't take enough opportunities to pause, reflect, and put a plan in place for our own growth and development. It's one of the very first things we tend to deprioritize when life gets busy.

That's why taking the time to reflect, set intentions, and plan during the month of December is so essential.

Life comes at you fast, and once things pick back up in January, it will be almost impossible to find the time and mental space to make the BIG DECISIONS that will drive your progress for the year.

So if you've been on the fence, consider this your LAST CALL to 1) join the December PURPOSESCAPING Group Intensive that starts Sunday December 6, and 2) Apply for the 6-month visibility mastermind and get the December Intensive on me.

Over those fertile four weeks leading up to the new year, I’ll be coaching you using elements of the PURPOSESCAPING framework. I'll also help you to set your intentions for 2021 and strategize with you to map out a tactical/spiritual/malleable plan for your platform, visibility, and revenue for next year. And if you end up joining us for the visibility academy, you'll already have some serious momentum as we kick off sessions in January.

>> Click here to apply for the 6-Month Visibility Mastermind <<

>> Click here to apply for the December Intensive Only <<

Remember: there's still some time to make big things happen before the year ends.

But even more importantly, this is the BEST TIME OF THE YEAR to start building the momentum that, if harnessed, can last you the next twelve months!

Think about it: you can start the year with a few ideas and the same haphazard approach that produced last year's results.

OR you can calmly and confidently enter 2021 with clear intentions, goals, and a plan to manifest what you want.

It's up to you.

PYG 160 - 5 Ways You’re Not Monetizing Your Personal Brand (And How to Fix It In the Next 30 Days)

PYG 160 - 5 Ways You’re Not Monetizing Your Personal Brand (And How to Fix It In the Next 30 Days)

November 25, 2020

The end of the year is the perfect time to manifest money quickly. Many people are thinking about how they want to make changes in their lives, or may be reflecting on what they didn't accomplish this year that they need to bring back into focus.

This is where you come in.

How can you position your skillset as the solution to someone's end of year problem? How can you make yourself top of mind for those who may be ready to work with you at the top of the year?

In this episode, I share five specific ways you can monetize your personal brand fast. 

Once you learn how to do this, you'll never be the same.

 

***

If you’ve been eyeing one of my programs, and supporting yourself feels like working closely with me, I invite you to explore the two ways we can engage.

I’m running the December PURPOSESCAPING Brand with Purpose Coaching Intensive starting December 6.

Over those fertile four weeks leading up to the new year, I’ll be sharing elements of my new PURPOSESCAPING framework as well as coaching you to set your intentions for 2021 and map out a tactical/spiritual/malleable plan for your platform, visibility, and revenue. Click here to apply for the December coaching intensive.

Here's the thing: getting clear on your intention works.

Writing your goals down works.

Sharing your goals in community with others who can hold space for you works.

Because the domino effect we set off at the end of 2019 during our last December intensive...🤯🤯🤯

Secondly, I’m wrapping up enrollment conversations for our Package Your Genius Academy Visibility Mastermind.

Behind the scenes this year, our students and clients have achieved some extraordinary wins:

 Ash unlocked her business potential, got unblocked and exceeded her 6-figure corporate advertising salary. And she did this by selling spiritual coaching services she was unsure she could sell at premium prices just one year ago. She now has a waitlist. 

• Tiffany hosted her first sold-out virtual event and launched her first membership program. 

• Allissa leveraged her journalism and storytelling skills to write a book on the history of mobile journalism. She landed a mainstream publishing deal and released her book to critical acclaim. 

• Tamika sold over $100k in sponsorships for her first virtual event during the pandemic. 

• Amber landed a mainstream book deal, 10xed her corporate client list, grew her team, and blew past her ambitious revenue goal for the year. 

• Tisa buckled down and wrote the first book in a 3-book series on personal finance, and has since landed a grant that has allowed her to GIVE BACK and get the book in the hands of hundreds of first-generation college students. 

While the mastermind kicks off in January, those who enroll now can join the December PURPOSESCAPING intention setting planning intensive at no additional cost. Click here to apply for the mastermind.

 

PYG 159 - Write it down (REWIND)

PYG 159 - Write it down (REWIND)

November 19, 2020

Another rewind episode finds us here. This one is a bit personal, I've noticed a pattern with myself lately. I've been getting these confirmations about the things I'm doing that correspond to practices and worlds I'm not well-versed in. I heard the same message from two different people in as many days so I thought - hmm - maybe that's a podcast!

The message was - we are often affected by forces we're not even aware of.

It all goes back to clarifying what you want and putting that out there while remaining unattached to how you'll get there. That's why I chose today's episode as a fitting rewind as we move into the end of year planning or visioning season.

So many curveballs this year. And next year will likely be interesting, too. But one thing is for certain, we still need to get clear on what we want if we expect it to find its way to us. And honestly how often do you allow yourself to really immerse yourself in your big dream?

I'd like to invite you to immerse yourself in your intention for next year. If you need to get focused on what you want for your personal brand and business - join me over 4 weeks in December for the Purposescaping Brand With Purpose Intensive. We'll be getting clear on what we want to see show up in our lives but divorcing ourselves from the GPS.

Remember - the vision and roadmap rarely pop up at the same time. But what I'm learning more and more - and I'm by no means an expert in intention-setting - is the more you can embody what it is that you want from the inside out, the more inevitable will be its return to you.

So that's what December is about - embodying what we want for our personal brands - what do we want to create, what do we want to promote, what do we want to earn in the next year. Seeing it is the first step to claiming it, and once we claim it, it's ours. Enjoy this rewind.

Apply for the Brand with Purpose Intensive - Apply Now

PYG 158 - From seeking to SOUGHT AFTER - How to become KNOWN (Rewind)

PYG 158 - From seeking to SOUGHT AFTER - How to become KNOWN (Rewind)

November 15, 2020

I’ve never done a rewind episode, before but I was reminded by how many episodes I’ve recorded (157 and counting, yay!) AND how everyone listening hasn’t necessarily been here since the beginning. And even for those of you who HAVE been here since the beginning, some episodes bear repeating, so here we are.

I’ve been thinking a lot about the intentions we set and how even when we make plans, our intentions tend to make the real difference because we never know exactly how we’ll reach our biggest goals.

If one of your intentions for the next season of your career and business is to become known in your industry so you can become sought after instead of always seeking, you need to listen to Becoming Known, a master class I taught last fall.

In it, I break down the 9 elements to becoming known in your industry so you can grow your audience, command higher fees, and reach your goals faster. Visibility is not the end goal, but it is definitely an accelerant if you want to reach your goals faster. Think about it - it’s really hard to become sought after if no one knows who you are and what you do.

If you’re seriously ready to become sought after in your next season, I invite you to apply for PYG Academy’s winter cohort. If you’re accepted and join before December, you’ll get to join our December intention setting and brand planning intensive at no additional cost!

If you're looking to go from seeking to sought after, I invite you to apply to Package Your Genius Academy.  Apply Here >> Application

If you're ready to move from doing the work you CAN do to the work you were BORN to do without losing revenue or credibility, submit your application this week and we'll be in touch!

Apply to Package Your Genius Academy >> Apply Here

Apply to PURPOSESCAPING Brand with Purpose Intensive Only >> Apply Here

PYG 157 - Land a mainstream BOOK DEAL to explode your personal brand

PYG 157 - Land a mainstream BOOK DEAL to explode your personal brand

November 3, 2020

You can land a mainstream book deal during a pandemic without a huge following... 🤯🤯🤯

After working together in our PYGA Agency program this spring and summer, our longtime client and academy alum Amber Cabral, a diversity consultant and Fortune 500 trainer, landed a mainstream book deal with Wiley Press. It all happened really fast - Amber wrote the book over the summer and it will be released on November 17 in just a few weeks.

Since preorders are such a huge piece of helping books do well, we're excited to host an invitation-only master class for those who preorder the book this week. Amber will join Jeanenne Ray, acquisitions editor at Wiley Books in a conversation about mainstream publishing and what you can do to position yourself if landing a book deal as an expert is on your to-do list.

​We’ll be discussing how Amber caught the attention of a major publisher this year, what publishers are looking for RIGHT NOW, and how YOU can potentially land a book deal WITHOUT a huge social media following.

​If you are looking to explode your personal brand through a traditionally published book, this exclusive closed-door conversation is happening Thursday, November 5 at 2pm ET.

 

How can you join?

To register, you simply need to preorder Allies and Advocates, provide proof that you preordered the book in the last week, and fill in this form by Wednesday. On Thursday morning we'll send you details to access the private Zoom training. 

If you’ve already preordered, please grab ANOTHER copy to gift to a friend or colleague. We want to drive as many preorders as possible before the book is released on Nov. 17!

If you’re looking to peek behind the curtains of how to land a book deal and learn how you can position YOURSELF for mainstream publishing, don’t miss this conversation!!!

On another note, if you're interested in learning some of the same strategies we've shared with Amber over the years - the ones that have helped her become a recurring expert on Fast Company, land a mainstream publishing deal, and grow her business to multiple six figures from zero figures just to name a few, understand that she started out in our 12-week visibility academy. Amber shows up and does the work - she outgrinds everyone AND she's obedient in that she implements what we tell her to do, so her results speak to that. If you're looking for that kind of transformation, I invite you to apply to Package Your Genius Academy.  Apply Here >> Application

This cohort will work a little differently from previous groups.

First, I'll be infusing much of my new PURPOSESCAPING philosophy into the curriculum, so we're covering some brand new stuff!

Second, I'm committed to a six-month journey instead of three.

More time together means more opportunities to go deep with my team and I, more chances to implement, more chances to get feedback on your brand-building assignments, and more time for the lessons to crystallize.

I've noticed that when I bring dynamic groups together to embark on a journey like this, we're unstoppable.

If you're ready to move from doing the work you CAN do to the work you were BORN to do without losing revenue or credibility, submit your application this week and we'll be in touch!

 

That's all for now - I hope to see you in our session with the acquisitions editor at Wiley. If you're a subject matter expert, I believe there has never been a better time to put your ideas out there. It's our time. Let's go!

 

Links from this episode:

Apply to Package Your Genius Academy >> Apply Here

Preorder Allies and Advocates >> Preorder Here

Sign up for the Conversation with Wiley Press >> Register Here

PYG 156 - Where Package Your Genius is Going…

PYG 156 - Where Package Your Genius is Going…

October 27, 2020

A little update about where the Package Your Genius podcast is going...

 

I haven't sat down to record an episode of Package Your Genius in eight months and for that, I need to be straight up with you and offer my sincerest apologies.

When the year started, I was in a season of searching that took me a little longer than it usually takes at the beginning of a new year. I knew I was on the cusp of a season of personal and business change - I can't tell you how I knew it, but I did know it. And for that reason, I believe my spirit was stuck in quicksand.

I kept trying to put my own plan together for 2020, but every time I'd try, I'd get nowhere. It was like God was saying - "Girl, no need for a plan right now. Stay flexible. Things are about to get weird..."

Then the pandemic hit, and the year began to unravel quickly. I had just launched a high-end group program for established personal brands - AGENCY - and as we onboarded new members, news of the pandemic spread. Two weeks into the new program, my kids' school shut down and transitioned to virtual classes. My husband's corporate job also went virtual so everyone was working from home. Four weeks into the new program, several of my clients reported lost revenue due to pandemic-related cancellations.

I was devastated, terrified, unnerved - you name it. I immediately went into my default recession mental programming. If you know my story, you know that when the Great Recession of 2007-2008 hit, I was laid off from my newspaper staff writer position with a newborn baby and my husband would soon lose his job as well. While I hunkered down and started the first iteration of my PR business, I remember feeling stressed and scared the entire time. In those early months, there was a lot of hitting and a lot of missing - and with a newborn baby, there was so much pressure to succeed for survival's sake.

 

Fast forward to this past spring, and my default story around uncertain economic times started to play in my head. I mean, it was visceral. I could literally feel the panic of 2007-2008 just as if I were once again a first-time twenty-something mother who had just lost her job. Like many parents, I wondered if my kids would mentally be okay spending so much time indoors and if any of us would catch the virus and get sick. I grieved not getting to visit my grandmother on her 90th birthday which coincided with the kids' spring break. More in line with my conditioning though, as I watched news of rising unemployment numbers in the USA, I worried if I would be okay if my clients' businesses would be okay and if I should brace for a season of drought and struggle.

But this time, I was far removed from that 2007 2008 version of myself as a business owner who's weathered her fair share of storms and built something profitable and sustainable - something I am proud of. But that didn't keep me from feeling the physical manifestation of anxiety, and replaying my recession story both mentally and physically.

My fear froze me.

I held off on launching the programs I'd had on my calendar for 2020. I took my focus off of myself and dove into supporting my children as they navigated classes on RingCentral and Zoom. I gave all my energy to my new program clients which paid off handsomely when I witnessed them clawing back to rebuild their 2020 revenues, outline and publish their books, raise six-figure sponsorships, host sold-out virtual events, and land a traditional book deal. I plan to record either a special podcast episode or virtual training on the specific lessons I learned about building your profits via your personal brand even during a pandemic.

 

But anyway, a few of my new agency clients ended up leaving the program early due to their own situations regarding COVID - one, in particular, was a hospital executive who was essentially living at the hospital and putting herself at risk every day to go to work. But some of the clients we onboarded that spring stayed for the full duration of the 6-month program and can I tell you, it was our weekly calls that kept me focused and productive so much so that I need to call them by name - Thank you Tamika, Amber, Tiffany, Kimberly, Tisa, Tanya, and Susan for giving me a place to put my mental focus on the days I wanted to spiral back into my old story.

 

Working with these ladies through the first months of the pandemic was so eye-opening - their courage to keep showing up and continue offering their gifts to the world inspired me to keep showing up and keep offering my gifts to them. In hindsight, working with them really got me through the worst of it - at least what has been the worst of it so far.

 

But back to what happened with the podcast. I knew about a year ago that I needed to pivot my mission and the content for this podcast because I'd started to veer into a new direction with what I was being called to share. Even though it would literally take me 5 minutes to make a list of 20 personal branding topics that would neatly fit under the package your genius umbrella, I prefer to share what is being channeled through me and give you the downloads directly from my source.

 

And those how-to service pieces were not coming through, okay? You probably noticed how you started hearing a lot about nature and purpose and finding your path much more than you heard about how to write a better bio or grow your audience on LinkedIn. Which is why I believe I lost my podcast voice for eight months. Until I was ready to claim this other more "woo woo" part of myself and my voice, I thought it was better to say nothing at all.

 

But I'm excited to announce I have decided to step into the new season of my voice and I've launched PURPOSESCAPING, my new podcast and platform to help you go deeper with your personal brand and clear a pathway to your purpose.

 

PURPOSESCAPING has been in the works for a while, but I'm happy to finally have the opportunity to share it with you. So if you're interested in where I'm going with my new level of thinking, search for PURPOSESCAPING wherever you listen to your podcasts and subscribe. I've also set up an Instagram account just for that brand and it's @purposescaping so please follow along and engage with me there.

 

Now. What does that mean for Package Your Genius? To be honest, I am not 100% sure just yet. However, I did feel like the content I've produced here up to this point is relevant to many of you, and may be relevant to people who discover me for the first time in the future. That's why I didn't rebrand Package Your Genius to PURPOSESCAPING and essentially erase it from the internet. I wanted to let it stand here as a resource to people who still want to check out these 150+ episodes as they may be relevant to wherever you are on your journey. Because everyone won't want to come along - I'm clear that PURPOSESCAPING is not for everybody.

 

Will I continue to update the Package Your Genius podcast? As I see it now, I definitely won't be updating the podcast as regularly as I did before, however I still have tactical content from time to time that would probably make more sense to share here, so I may publish at least one episode or interview here per month. We'll see. I'm not putting a ton of pressure on it as PURPOSESCAPING is my major focus right now. But again, as I have tactical personal branding nuggets to share, I plan to share them with you here.

 

For example, next week I'm hosting one of my longtime students and clients, diversity consultant Amber Cabral in conversation with an acquisitions editor at Wiley Press. They're going to be discussing how to land a traditional book deal as an expert without a huge following, so I may come back on and share a few nuggets from that conversation. If you would like to participate in that live and hear from the book editor and about Amber's experience attracting the attention of a major publisher and landing a book deal in the middle of a pandemic, we are making that conversation a bonus to people who preorder a copy of her book Allies and Advocates, so watch our social media for those details. I'm @packageyourgenius and she's @bamcabral

 

Last announcement, I am excited to open the doors for another group of students of Package your Genius Academy in November. This group will be a little different - I plan to work with this group over 6 months instead of the traditional 3 so we'll get a chance to GO DEEPER into the concepts, and lean into the brand-building challenges. We'll be embedding much of the new PURPOSESCAPING framework into how I teach. If you've been looking to package your genius finally and feel that now is the time check it out. If you want to work with someone and be in community for at least six months, and you have the time to invest as well as the financial resources to invest, reach out. This is a program, not a course and will be priced as such.

 

We're looking for individuals who are

  1. committed to branding the most authentic version of who they are,

  2. ready to step into the NEXT LEVEL of their gift,

  3. high achievers who feel like they've reached a level of success that may impress other people but they know they are being called to do more - even if friends and family think they're crazy for wanting to do more

  4. tired of just doing what they CAN do - what they have the talent, expertise, and skills to do - or what others recruit them to do. We want to work with people who are on a journey to find their true purpose and the work they were BORN to do.

  5. We're looking for coachable clients who understand their PR/Marketing gaps and want to grow. We're looking for those who are willing to be brave and try new things even if they don't understand why you're being asked to do it.

 

Is that you? If so, apply to work with my team and I at packageyourgeniusacademy.com but make sure you do so in the next day or so as we're reviewing applications and getting qualified applicants onboarded soon so we can start next month.

We're not doing a long involved launch this time around - I really want to touch people who are already in my orbit and are familiar with what I'm about so no hard sell here. If you hear about it you hear about it, and if it speaks to you it speaks to you. Because I truly believe the people who are meant to join me over the next few months will hear about it and find their way to applying.

 

That's all for now - know that I've missed you terribly, and I'm grateful to each and every one of you who has given me a reason to turn on my microphone and record into the void. If you've listened this far, be sure to let me know by saying hi on social media, I'm @packageyourgenius on Instagram - and as always don't forget to rate the show and give us a review if you're so inclined.

PYG 155: Who’s keeping you from seeing yourself clearly?

PYG 155: Who’s keeping you from seeing yourself clearly?

February 27, 2020

As a personal branding coach to high achievers, I have a special insight into the inner lives of many of my clients. And one unfortunate thing many of them have in common? 

They don't see themselves clearly.

Their possibility and their potential for GREATNESS is often obscured by a lack of self-awareness.

So they downplay their gifts, sell themselves short, and end up overlooked for the very opportunities they seek.

Since the company we keep is important, and we base so much of our self-knowledge on what the world is mirroring back, it must have something to do with the people around us, right?

After talking to so many high achievers who don't know one another, I've spotted four sources of this blurred vision.

Here are four types of people who tend to obscure our ability to see our full potential:

1.) the opportunist

2.) the micromanager or toxic leader

3.) the person who sees us as who we used be despite our evolution

4.) the person who's unfamiliar with the territory we were born to roam

Which one resonates with you? Drop me a note online - I'd love to hear from you!

 

***

 

It's that time again. We're putting together the spring cohort of Package Your Genius Academy! If you know you don't see yourself clearly, but you're finally ready to see and step into your full potential, apply to join us. We're accepting applications for the cohort that starts March 10.

PYG 154: Lead with you

PYG 154: Lead with you

February 20, 2020

This past fall, I had the pleasure of working with conscious business and brand strategist Ash Johns in Package Your Genius Academy.

Ash has quite the bio; trained in corporate advertising, she's also highly spiritual and intuitive. Her spiritual talents and passion for social equity inform her current business where she works as a psycho-spiritual coach.

Before entering PYG Academy, Ash was rightfully hesitant about money. She'd just returned to the U.S. from Bali, and her business wasn't earning enough to sustain her life back in the States.

She craved a business where she could lean into her 'woo' and package premium services with her ancestral healing work front and center.

But she feared it wasn't realistic to expect to make the same kind of money as a healer as she'd made in her six-figure corporate gig.

Ash uncovered during the three months of the academy that she could show up 100% authentically, lead with her spiritual "woo" side, and still make a lot of money.

As a matter of fact, once she shifted her message, reconfigured her packages, and began to lead with her whole truth, she experienced a record revenue month.

I'm so proud of her.

Whether you consider yourself "woo" or just the opposite, let Ash's story inspire you.

Whatever you do and whoever you are, there is an audience for the most authentic expression of your gifts.

But first, you must get clear on your focus and stop denying what's really there.

***​

Can you relate to Ash's story? I'd love to hear from you! 

And if you're ready to lean more into YOU, but need support? Our spring cohort of Package Your Genius Academy kicks off March 10. Want to join us? Visit packageyourgeniusacademy.com to submit your application.

PYG 153: Multi-passionate is a MYTH

PYG 153: Multi-passionate is a MYTH

February 12, 2020

A common idea keeps many high achievers stuck in analysis paralysis.

It's the inability to decide on a focus area because they are admittedly 'multi-passionate.'

Every day, talented professionals fail to move their brands forward because they can't pick a direction. I've talked to many people who feel they need a separate website, distinct social media pages and brand identities for each of their passions. Let's face it - that's a lot to keep up.

In my opinion, characterizing yourself as multi-passionate is a bad idea.

For one, it dilutes your credibility, at least in the beginning. Since your audience can only digest one thing at a time, if they're coming to you for your support, your message needs to be crystal clear.

You can hear my four reframes for the multi-passionates in this episode.

***

It's that time again. We're putting together the spring cohort of Package Your Genius Academy! If working on your umbrella message or the umbrella program that can contain the multitude of your passions so you can market more effectively and start earning $10k/month minimum, apply to join us. We're accepting applications for the cohort that starts March 10.

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