February 4, 2020
Trying to figure out the next level of your brand?
As much as you may think you need to start from zero and do something completely brand new, the key may be to go back to the beginning so you can see how you've always been able to summon success.
Back to the early days.
Back to those foundational experiences that defined you early on.
How have you been always doing what you do?
Too many of us are reinventing the wheel, thinking that "building a brand" means forging ahead into the future with no regard for the past. So we're "starting from scratch" when it comes to our audience, our offer, and even our message about who we are.
But there's information to be found when we go back to the beginning.
1.) Who usually reaches out to you? Who has always reached out to you? What audiences do you have traction with?
2.) Why did those people reach out? Why did they need your help?
3.) What core skills have you been using to help that audience all along?
4.) What feedback did you receive on the way you use those skills? Note: typically adjectives and adverbs will be your answer, i.e. "compassionate, diplomatic, or fast"
What parts of your story remain unchanged through the seasons?
This is the magic we're looking for during the personal branding process.
Want more clarifying questions? DOWNLOAD THE GUIDED JOURNAL: 150 Questions to help you find, focus and promote your unique, unmistakable genius - http://www.packageyourgeniusacademy.com/clarity
It's an exciting time at Package Your Genius Academy because we have 2 personal branding programs starting soon!
First up, we're running our signature VISIBILITY MASTERMIND. This is 3 months of training, coaching, and community. Our framework was designed to get you clear on who you are/what your brand is about, package your message and content around that newfound clarity, and successfully pitch yourself for speaking, media, and paid client opportunities. This is a great program for you if you're still nailing down your brand and have yet to earn a steady $10k/month from your expertise.
Past clients have launched six and multi six-figure expertise-driven businesses on the heels of the academy.
Second, we're incubating a few established brands for the next year with brand coaching, media/content strategy, and IMPLEMENTATION support. This service is perfect for those who have their brand nailed down and revenue coming in. If you can't quite manage all the thinking, writing, design, and pitching that comes with staying CONSISTENTLY VISIBLE while serving a growing roster of clients at the same time, my team and I want to support you.
If you've been looking for a community of fellow high achievers to work alongside to reach your ultimate purpose, we've been waiting for you. Apply here!