Package Your Genius Personal Branding Podcast

[Ep. 48] Are you operating like the GLOBAL BRAND that you are?

Like it or not, you are a GLOBAL brand.
But are you operating like the global brand that you are? Do you have products, services and programs available to cater to a global audience? Long gone are the days when you could focus solely on your geographic region. In today's global economy you're leaving money on the table if you're not making SOMETHING available for sale to a worldwide audience.
Mentioned in the episode - request to join the free Facebook Group
http://www.facebook.com/groups/packageyourgenius
Visit Amanda online
http://www.amandamillerlittlejohn.com
http://www.packageyourgeniusacademy.com
http://www.thebrandingbox.com
Intro and Outro Music - Lucky by Connor Benjamin Littlejohn
https://soundcloud.com/dj-connor-b/lucky
Audio Editing by Connor Benjamin Littlejohn

[Ep. 47] Be A Broken Record (if you really want to win)

For those who hate self promotion, this episode is for you.
Ever feel like you're saying the same thing day after day when it comes to your personal brand? Feel like you're getting on people's nerves or "harassing" your followers with your content? You're not alone.
But here's why you have to KEEP talking about what you do, even when it feels repetitive.
Mentioned in this episode:
Package Your Genius Facebook Group
Request to Join - https://www.facebook.com/groups/packageyourgenius/
Package Your Genius Academy
http://www.packageyourgeniusacademy.com
Connor Littlejohn's new book - Tag You're It! Zombie Tag
http://www.connorlittejohn.com

[Ep. 46] I help a seasoned marketing exec position herself for a new job search after 50

http://www.amandamillerlittlejohn.com On this episode I help a seasoned marketing executive understand how to market herself for a role that values her experience position herself for new career search after 50
Barbara Miller spent 25 year career at one company and in a sense felt like she grew up in the company. With over 25 years of professional experience, she's now interviewing externally for the first time in over 20 years.
The job search landscape has changed - with digital tools, social media, linkedin being the main pathways to finding a new job. Barbara's also found herself competing with the growing millennial audience of talent.
But her skills are formidable. She has experience building networks, managing earned owned and paid media campaigns, retail execution, experiential marketing, digital marketing, content marketing and e-commerce.
She's looking for a senior marketing leader position like a senior VP or Chief Marketing Officer that utilizes her strengths of people management, coaching, transformational leadership, and change management.
I shared a few key ideas with Barbara for her career search, namely:
1. Know your values, work style and your deal breakers
2. Understand what type of companies align with those values
3. Uncover the profile of the company that suits your skills and working style - size, revenue, culture, industry
4. Create a list of target companies that fit that profile
5. Be intentional with your search
6. Create clear case studies of your work
7. Create a thought leadership campaign on Linkedin to share solutions for problems plaguing your target company
Find Barbara on Linkedin at https://www.linkedin.com/in/barbararossmiller/
Learn more about the resources I mentioned below
My website and blog - tons of personal branding tips there
http://www.amandamillerlittlejohn.com
My personal branding toolkit and playbook The Branding Box - http://www.thebrandingbox.com
My group program for high achievers Package Your Genius Academy - http://www.packageyourgeniusacademy.com
What are your career search tips?

[Ep. 45] Personal Brand Comparison: Late to the race and the lane is crowded

[Ep. 45] Personal Brand Comparison: Late to the race and the lane is crowded by Amanda Miller Littlejohn : Personal Branding Coach and PR Strategist

[Ep. 44] I help a psychologist reframe her fear of self promotion to build her brand beyond academia

http://www.amandamillerlittlejohn On today's episode, I help social psychologist Veronica Womack reframe her fear of self promotion, address her behind the scenes mindset and create a plan to build her personal brand beyond academia through writing and speaking.

[Ep. 43] Refresh Your Network - the Magic of Reconnecting After a Long Absence

http://www.amandamillerlittlejohn.com Have you ever hesitated to reach out to an old friend or colleague because you felt guilty for falling out of touch? Or maybe you wondered if the person would remember you, or care to connect at all after "all this time"?
I've personally been in that position and I've also watched clients struggle to put themselves out there and make the first move to re-engage old colleagues even online. But a recent trip to Tennessee reminded me just how quickly you can break those old relationships back in, and how often our fears around reaching out and being potentially rejected are unfounded.
If you haven't gotten around to reaching out to an old contact, be encouraged that it's not as awkward as you may fear it to be. More often than not, your old connections will be thrilled to hear from you, and glad you got the communication ball rolling again.

[Ep. 42] Deferred not denied: keep making your lists

[Ep. 42] Deferred not denied: keep making your lists by Amanda Miller Littlejohn : Personal Branding Coach and PR Strategist

[The Personal Branding Journey] Prioritizing your purpose over everything

http://www.amandamillerlittlejohn.com/lyris Atlanta-based DJ Lyris talks about the process of turning a passion project into a new income stream. Lyris discusses how paying attention to what makes her happy becomes more important after you've put in so much time into a day job. After watching her excitement around her passion for music grow, she gradually began making the shift to spend more of her time on music.

[The Personal Branding Journey] From Corporate Accounting to Purposeful Play

http://www.packageyourgeniusacademy.com/program - Tiffany McDuffie shares her journey from corporate accounting to Purposeful Play, her Milwaukee-based sports and education camp.

[The Personal Branding Journey] Making the Leap from 9-5 Job to Full-Time Consultant

http://www.packageyourgeniusacademy.com/program Meico Whitlock of Mindful Techie on his journey from his 9-5 to full-time entrepreneurship
Meico Whitlock, a DC-based mindful productivity coach, answered the call of freedom.
He was a member of cohort II of my signature personal branding group training program – Package Your Genius Academy.
Meico and I caught up to discuss how he planned to take the leap from working his full-time job to working full-time in his business.
Since the academy, he quit his job and now speaks and coaches full-time. This past summer, he launched a line of online courses and bootcamps to help busy professionals reclaim their time. More at http://www.mindfultechie.com
Meico and I discussed his personal branding journey including:
+the importance of accountability
+practical planning to make a big career and financial leap
+moving from ideas to implementation
+starting from zero, nurturing a small audience and building over time
+listening to the universe and why your vision is non-negotiable
Listen to Meico’s inspiring personal branding journey or watch my interview with him at http://www.amandamillerlittlejon.com/meico!