[The Personal Branding Journey] Joy Lacy on focus, narrowing your niche and overcoming naysayers

http://wp.me/p3AFdW-Ug Joy Hutton Lacy - aka The Restaurant Girl is the founder of Joy of Consulting. Joy was a member cohort III of my signature #personalbranding group training program - Package Your Genius Academy. Joy and I caught up to discuss her business and brand. She's an organizational development consultant and business operations strategist who helps small businesses put better back-end systems in place. We talked about how she created a narrowly defined niche in the consulting industry, how she overcame the discouraging feedback of a trusted mentor, how paying attention to what was working already helped her find a focus area that energizes her days, as well as the symptoms of a business that lacks systems. Listen to the interview on my podcast, or watch it on Youtube. Enjoy!