[Ep. 46] I help a seasoned marketing exec position herself for a new job search after 50

http://www.amandamillerlittlejohn.com On this episode I help a seasoned marketing executive understand how to market herself for a role that values her experience position herself for new career search after 50 Barbara Miller spent 25 year career at one company and in a sense felt like she grew up in the company. With over 25 years of professional experience, she's now interviewing externally for the first time in over 20 years. The job search landscape has changed - with digital tools, social media, linkedin being the main pathways to finding a new job. Barbara's also found herself competing with the growing millennial audience of talent. But her skills are formidable. She has experience building networks, managing earned owned and paid media campaigns, retail execution, experiential marketing, digital marketing, content marketing and e-commerce. She's looking for a senior marketing leader position like a senior VP or Chief Marketing Officer that utilizes her strengths of people management, coaching, transformational leadership, and change management. I shared a few key ideas with Barbara for her career search, namely: 1. Know your values, work style and your deal breakers 2. Understand what type of companies align with those values 3. Uncover the profile of the company that suits your skills and working style - size, revenue, culture, industry 4. Create a list of target companies that fit that profile 5. Be intentional with your search 6. Create clear case studies of your work 7. Create a thought leadership campaign on Linkedin to share solutions for problems plaguing your target company Find Barbara on Linkedin at https://www.linkedin.com/in/barbararossmiller/ Learn more about the resources I mentioned below My website and blog - tons of personal branding tips there http://www.amandamillerlittlejohn.com My personal branding toolkit and playbook The Branding Box - http://www.thebrandingbox.com My group program for high achievers Package Your Genius Academy - http://www.packageyourgeniusacademy.com What are your career search tips?